Social Media - when should you post?
What is the best time to post on social media?
I often get asked this question by my clients and while I know many have their theories, you need to understand it’s not about the time but more importantly the content. You can post at the so called “best” or “ideal” times until the cows come home but ultimately if you aren’t providing engaging or relevant content to your followers/clients/leads then time of day really doesn’t matter. Understanding the needs, wants and goals of your target market will assist in developing relevant content.
Also keeping an eye 👁 on your insights on each platform you’re using is a great way to understand the actions of your target market too.